Customer Relationship Management (CRM)
Presentation topics:
Origins of CRM
The cost of customer defections
Customer retention is vital for increased profitability
Definitions of CRM
The Tripartite Union
Components of a CRM system
Leading suppliers of CRM systems
Examples of CRM projects
One-to-One Marketing
‘Choiceboards’ will dominate.
Forecast growth of CRM
Forecast growth in e-commerce revenues
Pitfalls of CRM projects
The needs of CRM implementors are Opportunities for Flint
Flint has expertise in e-commerce, database and call-centre technologies and can offer the project and programme management skills needed for a successful CRM implementation.
Email: cgtugwell@cix.co.uk
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